Air Seoul

Airplane Animation Design

GOAL

This animation is intended to effectively promote Air Seoul's new route (Seoul-Toronto)
starting in March 2025, capturing customers' attention and encouraging reservations.
It aims to raise awareness about the existence of the new Seoul-Toronto route, emphasizing
the expansion of Air Seoul's international airline network, and highlighting the competitive
edge of Air Seoul compared to other airlines, encouraging customers to choose Air Seoul.

DESIGN RATIONAL

Color Palette

The color palette uses white color to provide a neutral, clean background that enhances
readability and allows key elements to stand out, while green adds a touch of sophistication
and freshness, aligning with Air Seoul's brand image.

Typhography

Roboto is used throughout the majority of the animation for its readability and modern appearance. This typeface maintains
a consistent and professional look across the animation, making the information easily accessible to the audience.
Montserrat is utilized exclusively in the final scene for the company name. Its distinct and stylish look provides
a strong and memorable conclusion to the animation.

Layout

The layout is designed to be landscape-oriented, with dimensions of 1920 x 1080 pixels and a duration of 20-30 seconds,
optimized for various digital platforms. The animation utilizes secondary actions like flicker & glow and blur & opacity
to add visual interest and guide the viewer's attention to important elements. Additionally, track matt techniques are incorporated
to seamlessly integrate text and imagery, creating a cohesive and dynamic visual experience.