Light. Color.
Walk into the Canvas

National Museum of Contemporaty Art

GOAL

This poster was designed for a Claude Monet exhibition at the National Museum of Modern and Contemporary Art,
with the goal of visually translating the emotional and sensory experience of his impressionist paintings.
By drawing from Monet’s signature brushwork and ethereal use of light and color, the design seeks to
create a poetic entry point into his artistic universe—inviting viewers to not only see, but feel the canvas.

Problem Statement

Monet’s color palette is emotionally rich, tender, and luminous—often described as holding light within each brushstroke.
The challenge was to design a poster that translates his delicate use of color into a contemporary visual language—
one that invites viewers to feel the atmosphere rather than just observe the art.

Expected Outcome

The poster is expected to translate Monet’s soft and luminous color palette into a contemporary visual format
that resonates emotionally with viewers. By inviting audiences to feel the atmosphere rather than simply observe the artwork,
the design encourages deeper engagement and positions the exhibition as a poetic and immersive experience.

DESIGN RATIONAL

Color

The combination of AED4C6, C4D7F1, and FFFFF was chosen to visually express the softness and luminosity
found in Monet’s impressionist works. The pastel tones convey emotional warmth and a poetic atmosphere,
allowing viewers to immerse themselves in the mood of the artwork.

Typography

Georgia was chosen for its elegant serif structure, which complements the classical tone of Monet’s work
while maintaining readability. In other poster, “out-of-bound” typography was applied—where text overlaps imagery
—to introduce a fresh, contemporary twist that contrasts with the traditional art style.

Layout

The layout was designed with layered composition and gentle transitions to guide viewers naturally
through Monet’s visual world. The placement of text and imagery was carefully balanced to preserve the serenity
of the artwork without disrupting its quiet elegance.